Where this trend actually came from
Erewhon, the Los Angeles grocery chain known for pairing celebrities with menu items, put a strawberry-and-collagen smoothie on its menu attributed to Hailey Bieber. It became one of the store's most-ordered drinks, the kind of order that regularly drew lines and made its way onto food-review accounts well beyond LA. Our desk wanted to confirm two things before writing this up: that the smoothie really belongs to Hailey Bieber and not another celebrity with an Erewhon drink, and that the skin claims attached to it hold up.
On the first point, we found no ambiguity. This is Hailey Bieber's smoothie. It is a genuinely different drink from the Kinsicle, the orange-flavored Erewhon smoothie associated with Bella Hadid and her Kin Euphorics brand — the two get mixed up online occasionally because both are celebrity-attached Erewhon smoothies with playful names, but they are not the same drink, the same celebrity, or the same flavor profile.
The name attached to this trend
Confirmed as Hailey Bieber's smoothie, not Bella Hadid's. Worth noting for the record: Erewhon has since removed Hailey Bieber's name from the official menu listing after her promotional arrangement with the store ended, though the drink itself remains on sale as the Strawberry Glaze Skin Smoothie and is still one of the chain's best sellers. The recipe and the celebrity origin are unchanged by that; it's simply no longer marketed under her name at the register.
What the claim actually is
The marketing framing, echoed across the recipe copycats that followed it online, is that this smoothie is a "skin" drink — that the collagen, sea moss gel, and hyaluronic acid in it are doing something for your complexion, not just your stomach. That's a testable claim, so we tested it against the actual research.
What we found
The ingredients themselves are real and not exaggerated: the smoothie blends almond milk, frozen strawberries, avocado, banana, pitted dates, a collagen peptide powder, sea moss gel, maple syrup, and stevia, topped with a cooked-down strawberry glaze and a swirl of coconut cream for the visual "cloud" effect around the glass.
On the skin claim specifically: oral collagen supplementation does have real clinical research behind it, and several controlled studies have found modest improvements in skin hydration and elasticity in people who take a collagen supplement consistently over eight to twelve weeks or longer. That's a legitimate, if unglamorous, finding. Sea moss is a different story — it's rich in minerals and has a long folk-remedy history, but the specific claim that it visibly benefits skin is supported by far thinner, less rigorous research than the collagen evidence. And critically, all of the collagen research measures cumulative daily use over weeks, not a single drink. A smoothie ordered once is not going to produce a visible glow by the next morning, no matter how the marketing photos are styled.
The Verdict
Mixed. The celebrity attribution, the store, and the ingredient list are all accurate — this is genuinely Hailey Bieber's smoothie, not Bella Hadid's. The collagen-for-skin angle has real, if modest, science behind it when used consistently over time. What doesn't hold up is the implied idea that one smoothie delivers a fast, visible "glow" — that's marketing language outrunning the evidence.
How to make it
- Make the glaze first: cook fresh strawberries with maple syrup over medium heat for about 5 minutes until soft, then mash into a chunky jam.
- Blend the smoothie base — almond milk, frozen strawberries, avocado, banana, pitted dates, collagen peptide powder, sea moss gel, maple syrup, and a pinch of stevia — until smooth and thick.
- Spoon a layer of the strawberry glaze into the bottom of a glass.
- Pour the blended smoothie over the glaze.
- Swirl coconut cream around the inside of the glass for the "cloud" effect before serving.
What you'll need
- Collagen peptide powderthe ingredient behind the smoothie's skin claim, best used consistently rather than onceSee on Amazon
- Sea moss gelthe mineral-rich, less-studied half of the skin claimSee on Amazon
- High-powered blenderneeded to fully smooth out the avocado and dates in the baseSee on Amazon
As an Amazon Associate, Daily Wellness Chronicle earns from qualifying purchases. These links open a live Amazon search for each item, not a specific listing we control — prices and sellers may vary.
Sources
- The Kitchn, "Bella Hadid Erewhon Kinsicle Smoothie Recipe Review" — confirms the Kinsicle as a separate Bella Hadid drink.
- A Cozy Kitchen, "Hailey Bieber Strawberry Glaze Skin Smoothie" — ingredient breakdown.
- AOL, "Hailey Bieber's Name Has Been Removed from Her Erewhon Strawberry Smoothie — Here's What Happened."
- Cheerful Choices, "Strawberry Skin Glaze Smoothie (Erewhon Hailey Bieber Smoothie)."